What it finds in a plumbing list
None of this is a lead problem. You already paid to win these people.
Unsold replacement quotes
The heater or repipe you quoted and never heard back about. Usually the biggest single number in a plumbing list.
Repairs they put off
Your tech wrote it up, the customer said not today, and six months later only the customer remembers.
Heaters past their service life
The install dates are already in your system. Nobody sorts by them, so nobody calls before it fails on a Sunday.
Memberships about to lapse
Recurring revenue that stops quietly unless somebody asks. The cheapest win on the list.
Customers who stopped coming back
Past their normal interval and drifting. They trusted you once and nobody asked for a second job.
Every system judged against its own service life
Most “ageing equipment” reports flag everything at one number, which makes them useless. These are the ranges the scorer actually uses on your file — ordinary trade service life, not a manufacturer promise.
A water heater call lands harder in a cold snap than it does in June, so those records are weighted up from October through January and left alone the rest of the year. The ranking moves with the calendar on its own, and you can see the exact multiplier on any record.
Every month of that weighting is printed in full on the seasonal calendar, and the arithmetic that turns it into a ranking is on the model page.
Ranked by dollars, not by date
Every record gets an expected value — what it is worth times the odds of closing it. You can open the maths on any record and see exactly how it got there. Then it tells you whether to call, text or email, and writes the message.
A tank that fails at 2am gets replaced by whoever answers the phone. Calling at year eleven is the whole difference.
The scorer runs in your own browser — your customer file is never uploaded, and there is no account to make. If the number is real, the board keeps it ranked every morning as quotes age and equipment gets older. See what it costs.
What plumbing shops ask
When should a plumber call a customer about their water heater?
Backlog treats eight years as the point a replacement conversation becomes reasonable and twelve as the point replacement is the normal recommendation — and it judges every other system on its own numbers, so a tankless unit is not flagged until fourteen. Those records are also weighted up from October through January, when a failure costs the homeowner most.
Do I have to connect it to ServiceTitan or Housecall Pro?
No. There is no integration to set up and nothing gets access to your system. You export a CSV or an Excel file from whatever you already use, drop it in, and the column headings are matched automatically. The free scorer reads the file inside your own browser and never uploads it.
What if my export has no install dates on it?
Then nothing is called old — it will not guess an age. You still get the unsold quotes, the deferred repairs, the lapsed plans and the dormant customers, which is usually the bigger number anyway. Two columns are the true minimum: a customer name and an amount.
Is this a lead generation service?
No, and that is the point. Every record it surfaces is somebody you already won once and already paid to acquire. There is no ad spend, no lead fee and nobody new to sell to.